The image of your brand is one of the most valuable things of your business. Your logo, website, videos, pictures, and content show consumers who you are. It not only attracts them to your company but creates credibility and trust.
When designing your company image, you should jot down your vision, find out what message you want to transmit to your audience, what colors represent you and your overall style.
Once you have a business, many people will get involved to either help you succeed or simply state their opinion.
Here are some of the worst advice we’ve heard when it comes to graphic designing:
- “Do it yourself”: This is a big one. Most times, someone will suggest for you to design a logo/ graphic on your own and save money. Nowadays, there are even apps to help you do so. But the truth is if you are trying to create something professional, the best thing you can do is talk to experts. People that are experienced in the field, will make your vision a reality, they will create something unique that is specific for you or your business. You won’t have to worry about your designs not being copyrighted or using an app that might give you a free image that everyone else is using. Hiring a graphic artist for your work, will guarantee successful results.
- “I know someone that does it cheaper”: Quality over Quantity! Yes, you can find an aspiring graphic student that can create designs for you for $20 and yes, it is nice to give them the opportunity to try. But overall, quality over quantity applies everything in life, specially your business. You will get what you pay for. It might be pricier to invest and hire a skilled designer but that also guarantees that you will have high-quality designs that are attractive, professional and credible. This will bring more loyal customers to you.
- “Get attention by including lots of color and different fonts”:Not true! One of 2019’s biggest trends is to be Minimal. Create logos and graphics that are clean, professional, simple and to the point, neat when it comes to fonts and with colors that are not overpowering what is truly important here; Your business and your message.
When you are ready to design the image that will represent you to others, you must get it right.
At Communicate 360, we have a team of experienced professionals in graphic designing. They can create out of this world logos, websites, graphics and more. Show off your brand, the right way with Communicate 360.